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Showing posts with label Google plus. Show all posts
Showing posts with label Google plus. Show all posts

Friday, August 3, 2012

Outlook vs. Gmail: A Feature-by-Feature Comparison

Microsoft announced its Outlook webmail service this week, and it's a suprisingly robust new webmail client. But can it hold a torch to the current king of webmail, Gmail? To give you a better idea of how they stack up, here's a feature-by-feature comparison of Outlook vs. Gmail.
Feature-by-feature, the two services are remarkably similar. Here's a quick rundown:
Now for the more detailed breakdown.

Interface

Let's start with the first thing you're going to notice when you log into Outlook for the first time: the interface. Most of us are familiar with how Gmail looks and feels. Outlook's not entirely different, but it is a little simpler.

Outlook's Clean, Email-Centric Interface

Outlook is all about email. That's it. When you pop into Outlook, you're shown your email account and nothing else. You still get ads on the sidebar, but overall, it's a far less cluttered interface than Gmail (and it's way less cluttered than Hotmail) because Outlook isn't seeking to integrate with a bunch of other services. Ads are a little less creepy because they're not based on keywords in your inbox.

Gmail's Google-centric Interface

We all know Gmail's interface pretty well at this point. You get personalized ads on the main inbox page on the top, and a sidebar with ads inside your messages. You also have the chat window on the side and the Google bar on the top. It's not complicated by any means, but the Google bar is certainly a bit of a distraction.

Storage Space and Attachments

Email storage space isn't as big of a deal as it once was, but if you're sending a lot of large files back and forth, a hefty amount of storage is helpful.

Outlook Has Nearly Unlimited Storage and a 100MB Limit on Attachments

You get a "virtually unlimited" amount of storage in Outlook. We're not entirely sure what that means, but we do know that you can attach a file of up to 100MB to any email. If you link your email to Skydrive you can attach files up to 300MB.
For incoming attachments, Outlook retains the Hotmail-style Active View. YouTube videos open inside the email, a group of photos becomes a slideshow, and you can open any Office document directly in your browser.

Gmail Comes with 10GB of Storage and a 25MB Limit on Attachments

Gmail's limits on storage and attachment size are a lot smaller than Outlook's. Out of the gates, most Gmail users get 10GB of free storage, and attachments are limited to just 25MB in size.
Like Outlook, Gmail opens up YouTube videos directly inline with the email. Gmail also handles Office documents in a similar way, and opens them in browser with the option to edit in Google Docs. Images in Gmail are handled with a pretty typical list view and don't offer the slick sideshow that Outlook has.

Email Organization

For power-users, the most important part of a good webmail client is automatic email filing and organization. Gmail locked this down a while ago, but Outlook brings some new ideas to the table.

Outlook's Quick View Folders and Sweep Features

Outlook doesn't have the robust filtering and labeling system that Gmail does, but it has a few tricks up its sleeve. One is the Quick View folders. These folders are automatically filled with certain types of emails (flagged, photos, office, shopping, etc). For instance, from the sidebar you can instantly search through the last few messages with photo attachments, or messages about Groupon deals. The Sweep feature from Hotmail also carries over to Outlook. Sweeping works a lot like Gmail's labels where emails from certain people or places automatically get filed away in a folder of your choosing.

Gmail's Filters, Labels, and Priority Messages

Using Gmail's labels is an easy way to keep track which emails are important and where they are. Better still, it's simple to set up an automatic filter that combs your incoming mail and distributes messages directly into those labels. If you're still overwhelmed, the priority inbox is a lifesaver for designating which emails really matter.

Junk Mail Control

Everyone hates spam, and no webmail client is worth using if it doesn't have extensive spam filtering. Of course, it's not just spam, it's also the junk you've signed up for that matters (newsletters, mailing lists, coupons, and whatever else).

Outlook's Spam Control and Clever Batch Filtering

Only time will tell how good Outlook's spam control is, but one of Outlook's coolest features is how it handles newsletter-type messages. Outlook automatically labels these messages and adds an unsubscribe button to them—even if the email doesn't include one its own. It's super handy for filtering out those emails you don't mind getting, but don't want alerts constantly.

Gmail's Spam Control and Filter Settings

Gmail has a pretty great spam filter and chances are you won't have too much trouble with spam. However, it doesn't have the same out-of-the-box batch filtering system for that clutter email you get. Still, it's super easy to set up your own filter for things like newsletters. Just create a new filter with words like, "opt-out, unsubscribe, privacy policy, or manage your account" and all your newsletters and coupons will filter off into their own section.

POP/IMAP Support

If you use a third-party email client on your desktop or mobile device, POP or IMAP support is crucial for keeping everything in order. Support for either also matters when you want to look at email without an active internet connection.

Outlook Doesn't Support IMAP or POP, Instead uses ActiveSync

Here's one of Outlook's major bummers: it doesn't support IMAP or POP. This means using certain third party email services (like Apple's default desktop Mail app) won't work. You can still follow the guide for using Hotmail with POP and that should work with Outlook. Instead, Outlook uses ActiveSync. Subsequently, you can only use email apps that support ActiveSync.

Gmail Has Full Support for Both IMAP and POP

Gmail supports both IMAP and POP and you can switch your settings on the fly very simply. This means you can synchronize between multiple email clients very easily. It also means you can access your archived email even when you're offline.

Search Capabilities

If you receive hundreds of emails a day, then a solid search capability is key with any webmail client. You don't want to spend more than a few minutes hunting down a lost email.

Outlook Has Simple, but Effective Search

Outlook's search capability is pretty straight-forward. You can search by a simple keyword, or pop into the advanced search and narrow it down by email address, subject, folders, and dates. It's nothing too complex, but it works well enough.

Gmail's Comprehensive Advanced Search Strings

Gmail's search strings are pretty advanced. The nice part about Gmail's search is that you don't have to worry about a bunch of input boxes. Instead, you can just type commands like, label, list, or filename, directly into the search box. It's fast and effective for quickly searching through email.

Social Integration

Email is already inherently social, but if you're looking to connect your various social accounts into your email, it's increasingly easy to do.

Outlook's Social Integration with Facebook, Twitter, and LinkedIn

Outlook directly integrates with Facebook, Twitter, and LinkedIn. When you log in with any of those services, you'll see status updates, link mailbox accounts, and more. From the sidebar you can retweet people on Twitter, comment on Facebook status updates, and more. If you don't like the feature, it's easy enough not to enable.

Gmail's Integrates with Google Plus

Since Gmail is owned by Google, its social integration starts and stops with Google Plus. The two are tied together in a lot ways, including contact listings, email filtering, and more. Provided your friends are using Google Plus, you can even instantly create email groups to send mass messages to.

Which One's Best for You?

Outlook is the newcomer, but it's a no-brainer for anyone currently using Hotmail. It's also a good go-to for anyone who wants a webmail client that only does email. Its simplicity is its greatest strength. That said, Google's integration with all of Google's services is nice, and it's advanced features and customization options are more appealing to the power user.

Thursday, August 2, 2012

THE GOOGLE INVESTOR: Google Fiber Isn't A Test, It's World Domination

Markets are fighting back as Europe blows up and factory orders miss. Shares of GOOG are up strong. Investors continue look for Android momentum and monetization of smartphones and tablets; direction for Motorola; the resurgence of Google TV; continued growth and monetization of YouTube; expansion of social network Google+; and progress in other initiatives (location-based services, mapping, Google Wallet, Google Music, Google Fiber, etc.). The stock trades at approximately 11.8x Enterprise Value / EBIT.
Android's Lead Reduced (comScore via TechCrunch)
comScore released its latest quarterly figures on the state of the mobile market in the U.S. based on active users, and while the exact numbers are different, the basic picture is the same as the one that Strategy Analytics painted earlier in the week around smartphone sales: Apple’s iOS continues to see the strongest gains and Android has remained in the lead but with its lead reduced somewhat. There are now 234 million U.S. residents using mobile devices, with smartphone usage up 4% to 110 million, giving the country a smartphone penetration of 47%.
Google's Fiber "Proof Of Concept" Is Anything But (Launch)
Everyone wants fiber. The evil folks at cable companies and telecoms are sabotaging fiber in order to maintain their legacy businesses: be they content in the case of Time Warner or phone calls and text messaging if it's AT&T. As the Internet gets faster, you spend more time online. This is one of the core tenets of Google's success. Instead of adding features to Gmail, YouTube and Google search, they historically focused on making things faster. Why? Because speed drives usage. Google Fiber is not a test, it's a takeover plan.
Google+ Big Brand Adoption Growing (Search Engine Watch)
Three out of four of the Top 100 brands are now on Google+. In the past two months, Visa, Hermes, and Wells Fargo have all joined the Google+ network with their own fan pages. Growth is slowing, but that’s to be expected, given the astronomical adoption rate among big brands when Google+ was first introduced. Of those with Google+ pages, 30% have these pages display in search results for their brand name, according to the BrightEdge Social Share study for the month of July. That’s 6x higher than in February. BrightEdge surmises, "This could be due to the rising importance of social content in search results along with the growing adoption of Google+ by brands and users."
Google Snaps Up Social Media Marketing Firm Wildfire (The New York Times)
Google has agreed to acquire Wildfire, a social media marketing firm, for an undisclosed sum. Founded four years ago, Wildfire helps brands manage their social campaigns across sites like Facebook, Twitter and Pinterest. It has roughly 16,000 customers, including Spotify, Virgin, Amazon and Unilever. Facebook was reportedly the leading suitor for Wildfire Interactive, but Google won out. That's after Google attempted to buy Buddy Media, but lost out to Salesforce, which bought the company for about $700 million.
No More Acquisitions Relating To Google+ (TechCrunch)
This week in the tech news rumor mill: A source close to Google says that the company has put a stop to all acquisitions related to Google+, at least until the end of this year. Google is wary of both growing the Google+ team right now and providing the product with any additional resources until January. The Google+ project itself is not on hold but, if this rumor is indeed correct and Google is cutting back on expanding the team’s resources, this could be an indication that Google+ isn’t doing quite as well as the company’s glowing public comments would indicate.

Google Acquires Wildfire, Will Now Sell Facebook And Twitter Marketing Services

Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. Wildfire has grown to 400 employees over the last four years and now serves 16,000 customers. [Update: We've now learned from a Wildfire investor that the company sold to Google for $350 million, higher than the $250 million price we and others previously reported.]
The acquisition will allow Google to provide advanced software and services to brands who want to run contests, sweepstakes, branded games and more on Google+. Wildfire will still operate as a marketing tool for brands on Google’s competing platforms, including Facebook, putting the search giant in a curious position where it earns money on the success of its rivals.
Google bid on buying Buddy Media but lost the deal to Salesforce. With Oracle buying other social marketing leaders Vitrue and Involver, Wildfire was the last top-tier startup in the space. Today’s deal leaves this moment, another popular marketing platform, as a possible buy for old-world enterprise juggernauts like IBM or SAP.
Now it’s successfully bought one of Facebook’s biggest marketing partners. [Update: Dave McClure of 500 Startups, an early Wildfire investor, this morning commented here that the $250 million price tag we reported was "substantially lower than actual". Now we've learned that another investor has said Google bought Wildfire for $350 million -- nearly a 25X multiple on the $14.1 million it had raised through its Series B.]
But Google hasn’t directly entered the social ad space yet. Wildfire only offers ad buying through a partnership with startup Adaptly. [Update: That's why I've just published "Wildfire Only Sells Ads Through Its Partner Adaptly, So Will Google Buy Them Too?"]

Wildfire claims there will be no disruption or immediate changes to the service it offers, which includes ad buying (via Adaptly), feed publishing, Page management, social app and contest development, analytics, social monitoring:
“We remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.
That puts Google in an odd spot, where it will benefit if social networks such as Facebook and Twitter rise in popularity amongst brands. This hedges it against failure of Google+ as play to gain ad-targetable social data, but could heat up the on-going API battles between the top social platforms.
What if Facebook denied Wildfire API access? That could sting Google but it’s unlikely as it would send a shockwave through Facebook’s developer ecosystem. Facebook may have to grit its teeth and watch Google cash in on brands trying to infiltrate the news feed and its mobile apps. Though since it decides who gets early access to new features that can attract clients, Facebook could subtlety hurt Wildfire by favoring its competitors.
Wildfire will help handle owned marketing, such as handling Pages and other properties brands control, to complement Google’s DoubleClick AdX/Admeld paid marketing service for buying ads on search and other websites. The acquisition shows that Google understands that ads can’t do it all. Tons of brand spend is going towards managing their presences on social networks, and now it will get a slice of that pie too.

For more on Google’s acquisition of Wildfire, read: “Wildfire Only Sells Ads Through Its Partner Adaptly, So Will Google Buy Them Too?“
I’ll also be discussing the acquisition on stage this Friday with Facebook’s VP of ads engineering Greg Badros at TechCrunch’s Facebook Ecosystem CrunchUp in the Bay Area. There’s still a few last tickets available.