
However, such a rebate will essentially render a new top-of-the-line Samsung smartphone free or close to it: A Samsung Galaxy S III is $199 with a new contract and a Galaxy Note costs $249 with a new contract. The push comes as Samsung’s sales far outpace Apple’s on a global basis, but, like Microsoft, is viewed these days as an underdog against the Cupertino powerhouse. The Samsung-Apple skirmish isn’t just happening in the marketplace, though: The two are in the midst of a protracted courtroom battle over Samsung’s alleged theft of Apple’s mobile phone intellectual property.
In addition, both Apple and Samsung look to be planning big announcements over the next few weeks: Samsung has a mysterious event planned for Aug. 15 that appears to be related to its Galaxy Note devices. Apple, meanwhile, is reportedly planning to introduce a new iPhone model on Sept. 12.
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