Microsoft patents contextual ads in e-books, whether we like it or not

We have ad-supported e-reading today, but the ads always sit on the periphery at most. That makes us more than slightly nervous about a newly-granted Microsoft patent for contextual e-book ads. The development would make the pitch based on not just targeted pages but the nature of the book in question: a sci-fi novel might try to sell lightsabers, and characters themselves might slip into the ads themselves if there's a fit. Promos could be either generated on the spot or remain static. Before anyone mourns the end of unspoiled literature, just remember that having a patent isn't the same as using it -- Microsoft doesn't have its own dedicated reading app anymore, let alone any warning signs that it's about to pepper our digital libraries with marketing. If the Newco partnership results in copies of War and Peace bombarded with Black Ops II ads, though, we'll know where to place the blame.

Apple seeks patent for Smart Cover with embedded secondary display

According to a patent application made public by the USPTO this morning (and originally filed a year ago), Apple believes it's possible to build a flexible display into an iPad cover in order to "greatly enhance" the functionality of the tablet itself. Taking power and data from a dedicated connector on the side of the slate, at least one segment of the name-deserving Smart Cover could be used to augment the main display with space for extra icons, or operate as a separate media control interface, or simply display notifications. Drawings collected in the gallery below also hint at using the entire inner surface of the cover as a keyboard (ala Microsoft Surface) or as a drawing area. As with all patent applications, there's nothing to say such an idea will ever see Californian sunlight, but it'd be crying shame if it didn't.

Apple Smart Cover display patent application

Apple patents iOS 5's exposure metering based on face detection, keeps friends in full view

Many photographers will tell you that their least favorite shooting situation involves a portrait with the sun to the subject's back: there's a good chance the shot ends up an unintentional silhouette study unless the shooter meters just perfectly from that grinning face. Apple has just been granted a patent for the metering technique that takes all the guesswork out of those human-focused shots on an iOS 5 device like the iPhone 4S or new iPad. As it's designed, the invention finds faces in the scene and adjusts the camera exposure to keep them all well-lit, even if they're fidgety enough to move at the last second. Group shots are just as much of a breeze, with the software using head proximity and other factors to pick either a main face as the metering target (such as a person standing in front of a crowd) or an average if there's enough people posing for a close-up. You can explore the full details at the source. Camera-toting rivals, however, will have to explore alternative ideas.

USPTO