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Saturday, July 20, 2013

Apple reportedly buys HopStop


Apple reportedly buys HopStop (updated)

Don't let it be said that Apple isn't working to improve its once-maligned mapping app. We're still in the rumor stages here, but Bloomberg is reporting that Cupertino has managed to acquire popular navigation tool HopStop, to help improve its own simply-titled Maps. The deal comes hot on the heels of Apple's Locationary buy -- we wouldn't quite qualify it as a shopping spree yet, but it's certainly a start. No surprise, the sources for this one are anonymous, due to the non-public nature of the deal. That said, we'll still be reaching out for comment, because that's what we do. More info when we get it.

Apple seems to have confirmed as much -- albeit in a fairly roundabout way, telling All Things D that it, "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," a similarly cagey response to the one the company issued post-Locationary.

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